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Session Dates: April 18, 25, May 2 & 9
Time: 6:30-8:30pm
Fee: $150

Start or Grow Your New Business

Just Start -  introduction to entrepreneurship is designed with aspiring entrepreneurs in mind. The only real prerequisites are: having a business idea that you're ready, willing and excited to share and work on; a willingness to study, shape and fine-tune that idea in a supportive, collaborative and welcoming environment. If you're creative and community-minded and serious about exploring entrepreneurship, we hope you'll join us.


Session Content

Understanding You.

We'll talk about your ideas and inspiration and dig into activities that help you understand your strengths and weaknesses, what time you have available, and how to form a team around  you.

Identifying Your Assumptions.

At the heart of every business is a number of core assumptions. We'll explore those assumptions, and use a custom version of the Business Model Canvas - a visual template that helps develop your business model - to identify, test and refine those assumptions.

Your Customers.

We'll work through exercises to understand who your customers are, what they do and where they are when they're making key purchasing decisions


Customer Development.

To truly understand your customer, you must learn to be empathetic. We'll walk through activities and mock interviews to better understand how to get the most from customer interactions, before you spend money building products they may or may not want.


If you're going to create a killer brand, you need a killer brand message that defines who you are and what makes you great. In this activity, we'll break that statement down and help you come up with language you can use to present your brand to the world.

Customer Acquisition.

How do we find customers, and how do they find us? How do we get our customers to know, like and trust our business? We'll talk about customer acquisition and come up with some steps our fans and followers can take on the path to becoming loyal customers.


A conversation of all things money-related, from a basic financial overview of revenue streams, fixed costs and variable costs, to more detailed instruction on how to calculate a break even point and how to construct basic financial projections for your business.

Establishing Your CORE.

In this roundtable break out session, you'll have a chance to meet with legal and accounting professionals, to ask questions and learn basics in a casual Q&A format.

Post Workshop Reception

After you complete this session, we will plan a Member Only Happy Hour Event, giving you the opportunity to reconnect and network with more of the CORE professionals, offering a casual setting to connect.
Become A Licensee
By licensing Introduction to Entrepreneurship, you're getting everything you need to offer a dynamic and engaging workshop to your community. That includes the detailed workshop curriculum, facilitation tips, discounted class materials and more. Licensees also have access to marketing assets and resources, including downloadable/printable materials, images, press releases, strategy suggestions and one-on-one support from our team in Creston, Iowa. We'll provide the complete template; you will host the workshop in your space as often as you 'd like and keep every registration-fee penny.
View this video to learn more.