Union County Development Association

We'll talk about your ideas and inspiration and dig into activities that help you understand your strengths and weaknesses, what time you have available, and how to form a team around  you.
 

Identifying Your Assumptions.

At the heart of every business is a number of core assumptions. We'll explore those assumptions, and use a custom version of the Business Model Canvas - a visual template that helps develop your business model - to identify, test and refine those assumptions.
 

Your Customers.

We'll work through exercises to understand who your customers are, what they do and where they are when they're making key purchasing decisions


 

To truly understand your customer, you must learn to be empathetic. We'll walk through activities and mock interviews to better understand how to get the most from customer interactions, before you spend money building products they may or may not want.

Messaging.

If you're going to create a killer brand, you need a killer brand message that defines who you are and what makes you great. In this activity, we'll break that statement down and help you come up with language you can use to present your brand to the world.

Customer Acquisition.

How do we find customers, and how do they find us? How do we get our customers to know, like and trust our business? We'll talk about customer acquisition and come up with some steps our fans and followers can take on the path to becoming loyal customers.

A conversation of all things money-related, from a basic financial overview of revenue streams, fixed costs and variable costs, to more detailed instruction on how to calculate a break even point and how to construct basic financial projections for your business.

Establishing Your CORE.

In this roundtable break out session, you'll have a chance to meet with legal and accounting professionals, to ask questions and learn basics in a casual Q&A format.

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Post Workshop Reception

After you complete this session, we will plan a Member Only Happy Hour Event, giving you the opportunity to reconnect and network with more of the CORE professionals, offering a casual setting to connect.

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